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What's UP?
The Lighthouse Club Manila Branch welcomes Etihad Airways:
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ETIHAD AIRWAYS, the national airline of the United Arab Emirates, based in its capital, Abu Dhabi, made its first commercial flight in November 2003, and now serves more than 50 destinations in Africa, Asia, Australia, Europe, the Middle East and North America, including daily flights to and from Manila in the Philippines.
Etihad operates a young and environmentally-efficient fleet of 43 aircraft, which is set to grow to 52 by the end of 2011.
International sports sponsorship plays a central role in |
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Etihad’s global marketing strategy, as it seeks to develop its profile in markets across the world. The airline’s major international sponsorship deals include the Ferrari F1 Grand Prix team, Chelsea Football Club, Harlequins Rugby Football Club and the All Irish Hurling Championships. Etihad is the title sponsor of the Formula One Etihad Airways Abu Dhabi Grand Prix.
Etihad announced in July 2008, a record-breaking order for up to 205 new aircraft at the Farnborough International Airshow. The order, which included firm orders for 55 Airbus and 45 Boeing aircraft, is one of the largest in commercial aviation history and will allow Etihad to meet long-term demand. |
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